Tuesday, December 11, 2012

Mixed Messages / Pepsi and Beyonce

I love Beyonce, I really do. She has worked hard since she was a child and besides having an amazing voice and stage presence she is a beautiful woman. She deserves everything she has worked so hard to achieve. But when I hear Pepsi just signed her for $50,000,000, yes fifty million dollars, something doesn't sit right with me. Maybe it is because I am involved with childhood obesity prevention and the black community has one of the highest rates of childhood obesity.

While sweetened beverages and fried snack foods (Pepsi owns Frito-Lay) are not the only cause of childhood obesity and Pepsi does sell other non sweetened beverages, fifty million dollars could go a long way towards instituting product changes and advertising campaigns that could improve the lives of millions children. Pepsi said they will support Beyonce's creative projects. Maybe she will decide to use Pepsi's platform to help the company find new innovative, healthy products. She would be a fantastic spokesperson for young kids. Partnerships of this magnitude have incredible potential for positive change. I hope Beyonce and Pepsi see the opportunity and run with it.


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